Supplier of netting equipment, Collins Nets has selected Key Digital to build a new website
Following the success of our digital marketing partnership with Collins Nets, we will soon begin work on an e-commerce website redevelopment for the family run, Dorset net making company.
Earlier in the year, we were approached by them to assist with their online marketing strategy. Since then, we have used of a multi-channel digital approach to increase visibility of the company and its services. With a combination of search engine optimisation, social media, paid advertising and content writing expertise.
We also carried out a strategy planning day and a comprehensive review of the existing website to optimise business potential and drive additional sales. This detailed insight led to an agreement for Key Digital to develop the new Collins Nets e-commerce website. The result will provide a fully responsive, engaging, easy to navigate, and simple to use website with high quality imagery.
The optimisation of online sales is a key project requirement. Our challenge is to deliver a clear customer led online shopping journey whilst also highlighting the long-established family business, multi-sector expertise and exemplary customer service.
We will also assist in the introduction of new product groups to Collins Nets’ online offering. As well as the ability for website page content to be easily updated using an online administration tool.
Key functionality will include a core WooCommerce shopping cart with the ability to integrate with a new accounting system. In addition, a bespoke product search tool will be developed along with product sorting and filtering capabilities.
Dawn Russell, Director of Collins Nets said:
“We’ve worked hard to ensure that our online business has had consistent growth over the past few years. This new website will be another big step forwards for us and will undoubtably help to keep us ahead of the competition.
Having seen the digital marketing results which the team at Key have delivered already for us, I have every confidence that this project will be delivered with the same level of detail and professionalism. It’s reassuring to know that there will be a strong focus on converting every potential new sale. And also that the experience on mobile devices will be second to none.”
Our website and development team will begin work on the new Collins Nets website in November 2020. We look forward going live with the project in early 2021.