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Coronavirus – Customer communication and marketing

Coronavirus – Customer communication and marketing

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We recognise that Coronavirus is the biggest news headline for quite some time, and as yet it is difficult to see how things are going to pan out in the next few months. Regardless of what business sector you are in, the impact could be far-reaching.

If you are in the holiday park, hotel and wider hospitality sector, one thing is for sure, your guests will have questions about their bookings and your approach to the virus.

We appreciate that over time (and with government advice) those priorities will change. However, it is important to consider taking a pro-active approach to making that information available through your digital channels – and clearly this needs to be done in a sensible and non-scaremongering fashion.

You may already be addressing these things – which is great. However, here is a list of some things to consider:-

General Terms & Conditions

Coronavirus Landing Page

Your Coronavirus landing page can be the place where you release updates about what is happening on your park and also signpost people in all of your communications, email marketing, social media etc.

Identifying potential booking hotspots

Website Content & Digital Marketing

Social Media & Reviews

Email use

 

Although it looks like these next few weeks and months look set to be quite challenging, it presents an opportunity for your business to show it is taking a responsible approach to the outbreak.

Being pro-active, offering first-class customer service and continuing to market you park in a professional manner will also stand you in good stead for when we come out of the other side of this situation.

David

Posted on 18th March, 2020 by David. Managing Director

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