Dorset-based outdoor adventure and school residential trip specialist chooses Key Digital for website redevelopment
We’re thrilled to announce that we are re-designing and building a new website for Cumulus Outdoors. The company offers outdoor adventure activities and residential trips for school and youth groups on the Jurassic Coast in Dorset.
The experienced and friendly team cater for school and youth groups, the Duke of Edinburgh Award scheme, as well as families, and stag and hen groups. The wide range of outdoor activities offered on the Jurassic Coast include coasteering, kayaking, climbing, fishing and archery.
The current website now requires development to better reflect the dynamic, creative, and comprehensive offering of the company and to also support its role as a major tool for generating business across all segments.
We look forward to helping Cumulus Outdoors increase online visibility with a new website that highlights the unique Jurassic Coast location and maximises website bookings.
Website project requirements
Our goal is to develop a comprehensive website framework to support the digital objectives of Cumulus Outdoors and help manage teacher and student signups, and activity bookings – whilst giving the user a smooth online experience.
The completed project will replace the current website with a fully responsive new site that is informative, engaging, easy to navigate, packed with quality images and simple to use. With emphasis on strong call to actions throughout the website, several ways to connect will be presented via contact forms, telephone, and instant chat.
Streamlined customer journey
Delivering a clear customer led online journey will enable an easy booking process of activities for all the key persona types using the website.
Digital resource tools
The redesign will incorporate a resource area for schools and teachers. This will include a series of form actions for parents of student and participants to complete.
"It's an exciting time for Cumulus Outdoors – we've seen their business grow significantly in the last 2 years – which has included the launch of a new purpose built activity centre in Swanage.David Lakins, Managing Director, Key Digital
The new website development for Cumulus Outdoors will be the second iteration of their website which Key Digital built 5 years ago. Our strategic planning sessions were fundamental in identifying the needs of the business going forward and ensuring their customers are always front and centre of their digital presence."