We go live with the new app launch for our home town of Dorchester
A big project launch today for the Holidaymaker App and Key Digital team as we go live with the new app for our home town of Dorchester!
Dorchester now has a great new resource for locals and visitors. The Dorchester Business Improvement (DBID) in partnership with Dorchester Town Council and Key Digital have today launched an exciting, feature-rich smartphone App which should prove to be a real hit with both visitors to Dorchester and the local community.
We are delighted to partner Dorchester BID and Dorchester Town Council on this project and combine the historic offering of the town with a new innovative solution to boost the visitor economy in Dorchester.
"This is a fantastic tool to provide you with information about almost anything you might want to know to help make your visit to town an enjoyable one. With great innovation and a lot of hard work, especially by the team at Key Digital, I think we have produced something incredibly special for our County Town!
Phil Gordon, Project Director, Dorchester BID
Dorset Council have now closed the TIC in the library and so, the timing of this project could not have been any better - You can think of it as a kind of ... TIC in your pocket! The DBID also set up a network of Tourist Information Points around town (TIP’s) in shops and attractions in town that will continue to stock some literature for visitors to town.”
The purpose of the ‘Discover Dorchester App’ is to promote the town, its heritage, attractions and the town’s businesses. Firstly, for visitors coming (or thinking of coming) to the South West, so that they can discover how much there is to see and do in Dorchester, plan an itinerary, or just navigate around town when they arrive.
Secondly, for the local population, to be informed about events and special offers in town, make a list of their favourite places/shops or just explore and discover new shops or other businesses around town centre.
Neil Strudwick DBID Chairman said: “The Dorchester BID started discussing the idea with our digital partners (Poundbury-based Key Digital) some time before Christmas as they had already developed an App for a holiday park client and felt that with some further development, it could work well for Dorchester! DBID had discussions about the proposed App with Dorchester Town Council early this year and we were delighted to learn that they would like to partner with us & jointly fund the App project”.
Dr Jon Murden, newly appointed Chairman of the Dorchester Tourism Partnership and Director of the totally refurbished Dorset Museum that re-opens on the 28th May commented: “The Discover Dorchester app is a fantastic innovation and gives you an instant connection in the palm of your hand with everything that Dorchester has to offer”.
Cllr Gareth Jones, Mayor of Dorchester said: “The new Discover Dorchester app is an impressive resource for visitors to the town, helping them to get the most from their visit to the town. The wide range of town information will be equally valuable to residents. The Town Council is delighted to be partnering with the Dorchester BID in this exciting initiative”.
“As a local digital agency I am delighted the Key Digital Agency team were given the opportunity to deliver such an innovative solution to help the visitor economy of Dorchester bounce back after lockdown".
David Lakins, Managing Director, Key Digital
The ‘Discover Dorchester’ App is officially launched on Monday the 24th May (coinciding with English Tourism Week) and is now available to download from both the App Store and Play Stores. www.discoverdorchester.co.uk
