The Dorset Wine Company has selected Key Digital to build a new e-commerce website

We’re thrilled to announce that we are re-designing and building a new website for a successful Dorset wine merchant. The Dorset Wine Company is based in Dorchester and supplies an eclectic and interesting selection of wines, spirits, beer and cigars through its retail shop in Poundbury.

The Dorset Wine Company was founded in 2006 by Jonathan Charles, and has since built up a large following of customers who appreciate the in-depth knowledge and advice. Using our e-commerce website design expertise, the new fully responsive site will be informative, engaging, and easy to navigate. We look forward to helping Dorset Wine increase online visibility and maximise website sales.

Jonathon Charles - Dorset Wine Company

E-commerce project requirements

The project will replace the current OpenCart system with a brand new responsive, e-commerce website. Delivering a clear customer led online shopping journey will be a primary aim, as well as highlighting the wine and spirits expertise and exemplary customer service. The ability to update website page content will be simplified using a bespoke online administration tool.

Streamlined user experience

User Experience (UX) will be an important feature of the project to ensure the customer can easily find and purchase what they want. A simple process of three-clicks to buy or make an enquiry will be a target of the UX design.

Dynamic search tool and product data management

Full EPOS system integration with Vector will allow for a streamlined process of managing products, customer ordering and stock data. Having one till system that automatically links with the website will minimise duplication of effort. The website will utilise a dynamic search tool of products and attributes to create enhanced filtering functionality.

Payment and integration options

Using our WooCommerce website experience we’ll enable a range of customer options for payment. In addition product review functionality will be incorporated in the customer journey.

Our Website Design & Development team have begun work on the project which we look forward to launching in the new year.

Looking for an e-commerce website solution to improve online sales? Get in touch with our team of digital experts today on 01305 542000 or send your enquiry to