Developing a Content Strategy
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Here’s the game changer …. instead of pitching your products or services, try providing truly relevant and useful content to your prospects and customers to help them solve their issues.
Attract, connect, engage, make that sale
When someone visits your website they will scan the carefully crafted copy, watch a video or admire a stunning photograph. Then they’ll decide whether to do business with you.
Whatever market or sector you are in, content marketing has a part to play – helping you to attract, connect, engage, delight, grow awareness of your brand and ultimately make that sale.
Tell a story
Everyone loves a good story and it’s proven that telling and selling stories are the most successful way of people engaging with a business.
Our team incorporates content strategists, copywriters and designers who can fully understand your business and use our knowledge of your segment and specialism to build a story that delivers results.
We’ll help your business stand out by choosing the right channel and delivery methods – whether that’s video, a specific social media campaign, infographics, whitepapers or e-shot.
Content writing to support your SEO
Google loves great content and doing it well gives you the opportunity to become the online authority on your chosen topic. Become the leader within your niche with credible, attention-grabbing content and you’ll help your organic search efforts no end.
Our content services combined with our SEO (Search Engine Optimisation) team can help take you and your brand further than ever before. We’ll help you reach new customers as effectively as possible ensuring both your content marketing strategy and your SEO strategy work hand in hand, driving your business forward.
The Key Approach
We write for many of our clients on a weekly basis ensuring they have regular content on their websites, social media platforms and blogs.
A simple Word document with some title ideas or better still a few paragraphs is all we need to get started. When we work on bigger campaigns we like to create a “theme document” and content calendar that details exactly what content is required and when.
Why choose us?
We’ll help you create engaging and valuable content that resonates with your target audience, building lasting customer relationships.