Whether you’re a startup or an established brand, increasing the effectiveness and return on investment (ROI) of your social media marketing should always be a priority. We will help you understand the platforms and features available to boost your direct sales on social media and build a great social strategy.
Selling on Social
Social media platforms are a popular marketing choice as they allow businesses to connect with their customers by sharing engaging content about their products and services.
Until recently, social media has been all about delivering referral traffic to your website. However, over the last couple of years, the major social media tools like Facebook, Instagram and Pinterest have introduced new ways for a business to use its social media presence and drive actual sales.
Facebook & Instagram have had the option to shop from within a social feed – allowing users to browse products from brands and influencers, before being directed to a website to convert. A catalogue of products can be set up through the Facebook Commerce Manager application to promote directly on both Instagram and Facebook, in organic posts or paid advertisements.
Social Commerce take social selling a stage further and is the convenient way for your followers to purchase your products on the platform without needing to load up your e-commerce website.
Turn your social fans and followers into customers
Selling products on your Instagram and Facebook feed are two of the most powerful tools for selling your products and services.
Facebook launched Facebook Shops, a mobile-first shopping experience where businesses can easily create an online store on Facebook and Instagram for free.
Through Facebook shops, you can choose the items you want to feature and connect with your customers through WhatsApp, Messenger or Instagram Direct Messaging. These features give you a lot of flexibility when you’re interacting and engaging with your customers.
Enabling shopping on Instagram is a great move for e-tailers and brands who already have an active product catalog on Facebook.
Similar to Facebook Shopping, Instagram Shopping allows you to create an immersive storefront that showcases your best products to your customers.
Instagram Shopping allows you to share your featured products through your organic posts and stories for your customers to discover and also discover your products within Instagram’s Search & Explore feature.
If someone taps your product in your story, they’ll be taken to a product description page where the user will see:
- An image of the product from your post
- The products description
- The cost of the product
- A link that takes the user directly to your website, where they can purchase your product
Pinterest may often be overlooked by many, but it can be one of the best platforms for driving awareness, clicks, and sales.
As a visual discovery platform, Pinterest is perfect for reaching new, relevant audiences. Plus, the whole experience is fully clickable, making it easy to turn browsers into customers.
Pinterest catalog is just like a traditional product brochure, but fully clickable and shareable. You will need to meet some fairly complex technical requirements. But once you’re all set, your Pinterest catalog will automatically update as you update your site’s product feed — so your Pins will always reflect your latest product offering.