Why is my social following not engaged? What hashtags should I use? How often should you post? These are all normal questions to have when thinking about social media.
Don’t worry we’re here to help.
Key Social Media Services
Whether it’s replying to comments on your behalf and building engagement or tracking your companies reach online across a range of platforms, don’t worry we make it easy.
Whatever the social platform you use, whether using images, video or 280 characters we provide methods that enable you to effectively connect to your audience. Keeping communication short, succinct but relevant we can either develop a strategy for your business or manage your social channels.
The social media services we offer are highly flexible – we can give you a hands-on approach taking full control of your social media campaign and all the work involved with it; or a more consultancy and guidance-based service, in which we share our expertise, show you the best tools and tell you how to get the most out of them. The choice is entirely yours.
Channel specific focus
People make decisions based on what they read on social media. However, audiences differ depending on the social media platform. Facebook users are different from Instagram users who are different again from LinkedIn users. Taking the requirements and needs of the specific audience and social channel we understand the subtleties needed to create a following.
Our team at Key Digital are experts in creating, managing, monitoring and analysing social media campaigns for a wide range of different clients. Whether you are starting from scratch or have a substantial social media presence already, we can help you maximise your social media potential, build your brand and stay one step ahead of the competition.
Social Media Set-up & Management
If you know you need to be involved in social media, but don’t know where to start, we can help you with each step of implementing a successful social media campaign. Our first stage will always be to research your market and find out which networks your customers are using, for example Twitter, Facebook, Instagram, Linkedin, Google+, Pinterest, forums or blogs.
Once we have identified which social networks are the best for your business, we can take you through the process of setting up your profiles, adding contacts, and making sure your message reaches out to all the right people.
If you would like us to take on full management of your social media campaign from our Dorset office, we can keep you updated with regular reports on the progress of your campaign, so you will still be in the loop every step of the way.
Turning followers into customers
Followers are great but customers are better, so by monitoring and understanding how your followers are interacting with you – e.g. are they sharing content, then visiting your website? – we provide you with insight and tactics for using other digital marketing techniques to complete that all-important conversion.
Social media monitoring is one of the most exciting and cutting edge growth areas in technology at the moment. It allows you to listen, analyse and engage with your target market, giving you unprecedented insight and opportunity to improve the way you market your business. We have several of the leading monitoring tools in-house currently, meaning we can offer monitoring services with varying levels of sophistication depending on your needs, preferences and budget.
Sentiment research, lead generation, customer research and identifying social influencers are just some of the things we can help with.
Social Media Advertising
If you’ve not dipped your toe in the water with social media advertising you could be missing a trick. Connect with potential customers that match your specific demographics – age, online interests and location are just some of the things that you can target.
Let us help you shout about your business!
Social Media for Live Events
Got an event or exhibition you need to live tweet or Instagram?
We’ve worked with some great organisations including Tea India, West Dorset District Council and British Holiday Homes & Parks Association (BH&HPA) to support their campaign activity during Lockdown and at events like the OM Yoga Show and the 2012 Olympic Sailing event in Weymouth.
By directly connecting with people at an event you are able to provide real-time information and engagement and deliver a personal touch from your brand.
Social Media Training
We encourage you to be as hands on as possible when it comes to social media. Our workshops and training are designed to give you direction, the tools and the confidence to build your own audience and engagement.
We can help you with what to say, how to say it and when to say it, and will introduce you to some tools which will make your life an awful lot easier in managing your day-to-day social feeds.
Why choose us?
We can help you maximise your social media potential, build your brand and stay one step ahead of the competition.