It was always the case that Page admins have not been allowed to use Facebook’s own functionality to run competitions or promotions. Things like asking fans to like or comment on a post was something that could have got you into hot water – we have heard of instances where pages were threatened with closure because the failed to follow the guidelines.
For many small businesses the only option was to use a 3rd Party App to administer their competitions off-site – like Wildfire or Woobox. However, in the last twenty four hours all those things have changed.
Yesterday Facebook announced it was changing its terms and allowing page owners to:-
- Collect entries by having users posting on the Page or commenting/liking a Page post
- Collect entries by having users messaging the Page
- Utilising likes as a voting mechanism
As you would expect there will still be some restrictions on things like accepting entries by tagging photos – but at least for a lot of small businesses running a Facebook competition it has just got a lot easier.