We’re thrilled to announce that John Bright Fencing has selected Key Digital to build a new e-commerce website
John Bright Fencing is a family business based in Salway Ash, near Bridport, Dorset. It was founded by husband-and-wife team John and Bridget Bright in 1982 and has grown into a well-respected fencing supplier and producer of high-quality handmade wooden gates. They predominately serve customers and businesses throughout Dorset, Devon and Somerset.
Historically the business focused on fencing, however over the years Bright Fencing has expanded into several different areas. As the business grew, larger premises were acquired and in 1994 the country store was opened. The Salway Ash site is both the store location and a base for the fencing team – which includes a workshop and outdoor showcase space.
The country store sells a range of goods including garden furniture, gates, sheds, timber and landscaping, clothing, food and beverage. The store plays an important part in the community.
During lockdown people spent more time working from home, taking staycations and time in the garden. This contributed a significant increase in orders for residential fencing, garden furniture and store purchases.
E-Commerce website design expertise
Our challenge is to deliver a clear customer led online shopping journey whilst also highlighting the long-established family business, and exemplary customer service. The optimisation of online sales through an improved shopping funnel is a key project requirement to increase conversions and newsletter sign-ups. A key part of the new site will be to accept orders from across the UK rather than the 40 mile radius which is currently in place.
We will also assist in the introduction of new product groups to John Bright Fencing’s online offering. As well as the ability for website page content to be easily updated using an online administration tool.
Key functionality will include a core WooCommerce shopping cart. In addition, a bespoke product search tool will be developed along with product sorting and filtering capabilities.
Beth Bright at John Bright Fencing said:
“We are delighted to continue our partnership with Key Digital having worked closely with the agency on our digital marketing since November 2020 which started with a strategic planning day. We look forward to the transformation of the John Bright Fencing e-commerce website and long-term business success.”
Our Client Manager Toby McConnell said:
“I’m delighted with the huge increase in traffic and orders that we’ve been able to support on the current site over the last six months. Now is great chance to build on this with a modern website which will allow us to market to a much wider audience. Being able to start accepting orders from over the whole of the UK is a fantastic opportunity.”
Our website design and development team will be begin working on the project shortly. We look forward to helping another local business deliver amazing online sales results!