BH&HPA Park Jobs website slider image.

CMS, CRM, API & JSON. We used all the acronyms for this project

Background to the Business

The British Holiday & Home Parks Association (BH&HPA) is the only organisation established exclusively to serve and represent the interests of the parks industry in the UK. Membership is made up of the owners and managers of park home estates, touring, tenting and glamping parks, holiday caravan parks, chalet parks and all types of self-catering accommodation.

Our Challenge

The British Holiday & Home Parks Association approached us with an existing website which wasn’t being used to it’s potential by their members and needed to be brought up to date in both design & technology.

Having been a part of their rebuild the previous year, we offered BH&HPA a website design solution that would be a real positive for administrators and users alike.

With a CRM in place at BH&HPA headquarters, we thought it foolish to ignore this already huge data source. BH&HPA didn’t want to reenter all their data into new websites, and neither did we!

Jobs on holiday parks

Our Approach

We created a seamless link between the CRM and a central website admin, capable of providing data to any number of websites via an API. A sophisticated login procedure would also mean that BH&HPA members wouldn’t need to remember usernames and passwords for different websites.

All job listings adopt the holiday park’s credentials from the central CRM removing the need for advertisers to add in repetitive data. Another small but significant win.

Job listings can be searched & filtered via several criteria, giving jobseekers the most accurate results possible. An optional map view also gives a UK-wide overview of available jobs.

Applications are all handled securely via the applicant & holiday park giving a seamless & direct no-nonsense approach.

Our Results

Holiday Park Jobs

The smooth, uninterrupted transition between old & new websites meant that regular users of the website weren’t affected by the massive overhaul we undertook. Design-wise, the new Park Jobs website has a modern & clean design and the technology behind the scenes brings this popular website into the 21st Century.

Initial page speed & metrics analysis shows significant improvements across the board, feedback from BH&HPA members has been positive and their adoption of the new system flawless.

Key Project Facts

  • Bespoke Connections – Custom CRM, CMS & API connections seamlessly talking to each other
  • 95/100 Google PageSpeed Insights score
  • 1 Second – Average page load time
BH&HPA Park Jobs website slider image.

We’ve worked with Key Digital on a number of projects, they’re a great team, always professional, friendly and helpful. They come up with good solutions and provide advice and support throughout every stage of a project.

Caroline Beard, Operations Director, British Holiday & Home Parks Association
Visit Park Jobs website