Bridal Reloved

Bridal Reloved

The big website for the big day

Background to the business

Bridal Reloved sell pre-owned and sample high end designer wedding dresses. They are the worlds only chain of pre-owned wedding dress boutiques and one of the largest bridal chains in the UK.

Following the success of the Dorchester based store (which is just a short walk from our offices), business owner Kate soon realised that there was an opportunity to replicate the business model. She therefore embarked on helping to set up a number of franchise boutiques. To date there are now 11 shops in key locations across the country.

Our Challenge

We had been in communication with Kate over a number of years prior to the starting the web build and when the timing was right, we were able to start working closely together on this project.

Bridal Reloved believe that the experience of buying a wedding dress should be relaxed, exciting and fun and part of our challenge was to replicate this online. To ensure we met each of these criteria, we looked at the different personas of their customer base.

The look and feel of the site also needed to mirror Wedding Fix, an independent magazine that Bridal Reloved produce. To ensure this was achieved, we needed to work closely with their graphic designer.


Our approach was to create a fully bespoke website which provides visitors with easy to use functionality. Behind the scenes we were able to streamline some processes for Kate and her team by automating tasks that were previously time consuming manual actions.

With the brief in our mind, we knew the new site would need to accommodate Bridal Reloved’s customer’s needs. From the classified dress upload seller section to the search bar feature for buyers,

In short, our approach was to make the online wedding dress journey; finding, selling and viewing dresses as easy as possible.


We couldn’t be more satisfied with the latest Bridal Reloved website. It makes buying, selling and browsing wedding dresses as simple as saying ‘I do’! Feature rich and boasting a fresh new look, the site has everything Bridal Reloved required.

The intuitive WordPress content management system makes keeping the site up to date a breeze. Crucially, the automated functions that it provides has freed the Bridal Reloved team up to concentrate on helping even more brides to be.

The feedback from customers has also been wholeheartedly positive. The improved user experience means they can easily navigate the site, whether they are looking to buy or sell a dress.

Bridal Reloved Site Preview

"The support and advice we have had before, during and after this project from all the team at Key Digital has been fantastic. They have been able to expertly guide us through the whole process so we have ended up with a first class website which shows off our shops and dresses fantastically well."
View the website