Background to the business
Bridal Reloved sell pre-owned and sample high end designer wedding dresses. They are the worlds only chain of pre-owned wedding dress boutiques and one of the largest bridal chains in the UK.
Following the success of their Dorchester based store (which is just a short walk from our offices), business owner Kate soon realised that there was an opportunity to replicate the business model. She therefore embarked on helping to set up a number of franchise boutiques. To date there are now 11 shops in key locations across the country.
We had been in communication with Kate over a number of years prior to the starting the web build and when the timing was right, we were able to start working closely together on this project.
Bridal Reloved believe that the experience of buying a wedding dress should be relaxed, exciting and fun; and part of our challenge was to replicate this online. To ensure we met each of these criteria we spent a lot of time planning the customer journey around their different customer personas.
We worked alongside their graphic designer, ensuring the look and feel of the new site mirrored their existing offline magazine called the “Wedding Fix”.
We created a fully bespoke website that is responsive and provides visitors with easy to use functionality. From the classified dress upload seller section to the search bar feature for buyers, our approach was to make the online wedding dress journey; finding, selling and viewing dresses as easy as possible.
Behind the scenes we were able to streamline some of the back-office processes, automating some of the time-consuming manual tasks for Kate and her team.
We couldn’t be more satisfied with the latest Bridal Reloved website. It makes buying, selling and browsing wedding dresses as simple as saying ‘I do’! Feature rich and boasting a fresh new look, the site has everything Bridal Reloved required.
The intuitive content management system makes keeping the site up to date a breeze. Crucially, the automated functions that it provides has freed the Bridal Reloved team up to concentrate on helping even more brides to be.
The feedback from customers has also been very positive. The improved user experience means they can easily navigate the site, whether they are looking to buy or sell a dress.
"The support and advice we have had before, during and after this project from all the team at Key Digital has been fantastic. They have been able to expertly guide us through the whole process so we have ended up with a first class website which shows off our shops and dresses fantastically well."Kate Atkinson