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Dorset Tea

Dorset Tea

Delivering the sunshine across social media

Our Challenge

Dorset Tea is a premium national tea brand created in 2009 to celebrate local company Keith Spicer’s anniversary and the Dorset sunshine that goes into every cup.

The brand now boasts a large range of blends including green tea and fruit and herbal infusions, as well as Dorset Tea merchandise. Dorset Tea distribute their range to national retailers, trade and direct to customers via their online tea shop.

Our challenge was to support the brand in growing their social following through delivery of social media campaigns and competitions.

Our Approach

We delivered a busy content schedule across multiple channels for Dorset Tea. Regular strategy planning sessions enabled us to develop successful campaigns such as Freebie Fridays, Tough Monday and Delivering the Sunshine.

Complimenting an on-pack promotion “Make Your Garden Glow” we managed a series of giveaway competitions, using targeted Facebook Advertising to maximise reach and engagement. To support this we created email marketing campaigns reaching a database of over 50,000.

Our Results

 

Campaign Social media management

Increased following & engagement

Dorset Tea
Dorset Tea