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Pure Spain

Pure Spain

Developing a site that's good enough to eat

Our Challenge

Pure Spain is a Spanish lifestyle company, introducing authentic Spanish cuisine into the British market. They specialise in online retail with most sales generated through their website, notonthehighstreet.com and Amazon. They sell a diverse range of Spanish goods, from fine Spanish wines and charcuterie to kitchenware and olive wood products.

We were tasked with redeveloping the Pure Spain website in order to encourage better customer engagement and sales.

REFRESHED & REINVIGORATED

The original Pure Spain website was in need of a bit of a design makeover – so we redeveloped it with a brand new look and feel to encourage more consumer engagement, as well as sales. We “went large” on the imagery and used bold colours throughout the site that complemented the Spanish theme.

We also assumed responsibility of their social media platforms, specifically Facebook and Twitter. During the last twelve months we added Google Adwords, a Google Shopping campaign to support their organic SEO, and implemented a 3rd party Review tool into their website (a great way of gaining independent feedback on how the site and service is working).

Pure Spain - authentic Spanish gourmet foods, fine Spanish wines, traditional Spanish

Bespoke Responsive Design

We know that in the food and retail market the number of transactions completed on a mobile device continues to increase year on year – so it was only right to design the website from mobile up – ensuring the site renders properly on a range of smartphone and tablet devices. Behind the scenes, the site features a full Content Management System (CMS) allowing Patrick & Mark to upload product information, manage orders and run off all sorts of reports whenever they need them.

You can imagine running a busy e-commerce site there is going to be lots of orders to fulfil on a daily basis. So making life easy for the Pure Spain team to export orders to their new 3rd party parcel dispatch system was a godsend. We developed a simple tool to take their orders and drop them across to data file that their API could read. Simple, but saved a lot of man hours retyping in address details!

Pure Spain

Our Results

The site has gone from strength to strength – with sales figures reflecting positively on the impact of our SEO and social media campaigns. The Google Adwords and Shopping campaign has ensured Pure Spain products rank highly in particular Google searches alongside their natural search results.

In the last few months we have helped the Pure Spain team set up their products on Amazon which have proved to be a very effective additional sales channel.

Feedback from customers via the Reviews.co.uk has been brilliant – with the site showing an average 4.81 / 5.0 from over 170 reviews.

Bespoke Ecommerce

Big, bold design to encourage engagement

PPC & Shopping

Google Adwords and Shopping campaigns to support sales

API Integration

API tool to export customer data into 3rd party delivery system

I am constantly impressed by the service I receive from Key Digital. Both my customers and myself have been pleased with website layout and ease of purchase. It works well.
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