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Tea India

Tea India

Soul healing tea-time

Our Challenge

Tea India is an international tea brand, known within the UK market for their expertise in chai. You may have seen their beautiful, bright and bold packing on supermarket shelves in all the big retailers.

After the success of an Instagram campaign we ran for the brand at the OM Yoga Show, Tea India then commissioned us to develop a digital strategy to increase brand engagement and grow sales.

To celebrate the launch of a new range of Ayurvedic infusions, Tea India needed a new online presence to more accurately represent their proposition of “Soul Healing Tea”. Our brief was simple – create a beautiful, photography-led website supported by great content and social media that would showcase this lifestyle brand.

Our Solution

To better understand the brand and its audience we started the journey with a strategy and planning day. From this came a functional specification for the new website and the direction of future campaigns. As a lifestyle brand, photography is key.

The website was transformed into a clean, responsive, sales focussed website – integrating an existing Shopify e-commerce platform with the new site. Menu navigation was simplified and a new space for lifestyle content was created through a “Heal Your Soul” blog.

A strong theme in the brand’s marketing strategy is to align themselves with partner brands of shared values. The new website showcases these partnerships in the section called Soulmates.

Social media is high priority for the brand. We focus on building an engaged following on Instagram, Facebook and Twitter through regular and meaningful posts, refreshing the feeds with user generated content that built brand loyalty.

We continue to work with the brand to build their digital presence through social media campaigns, SEO, Google Shopping Ads and content marketing.

Tea India

Our results

Clearly Instagram was the primary engagement channel for the Tea India target audience and in 8 months we doubled the following. By employing a strategy of posting less, but better quality content we increased the number of engagements per post by 125%.

Wanting to capitalise on this engaged audience, we set up a shoppable Instagram feed, making conversions from followers to customers that bit easier.

Tea India now have a stylish, responsive website to showcase their beautiful products and create a content hub tailored to their needs.

3,000+ retailers

All searchable based on your current location

980%

Speed increase

30MB

of savings per page! Mobile users will be happy.

“We're delighted to report that online sales of the Ayurvedic range have beaten targets and we're looking forward to securing shelf space with retailers in the coming months.” Lisa Worthington, Head of Marketing
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