We Are Weymouth is the brand name that is used by Weymouth BID to promote the popular Dorset seaside town, famed for its golden sands, historic harbour and Georgian Esplanade
One of 270 BIDs throughout the UK, Weymouth BID is a business-led initiative that enables the local businesses to raise funding to improve the trading environment and attract new commercial initiatives.
We were invited to tender in October 2015 for an initial twelve-month contract to help We Are Weymouth develop their digital strategy. The BID already had a very strong brand in place, alongside a pre-existing website but was finding that their online presence wasn’t achieving the results they had hoped.
Our brief was to turn those dwindling online figures around – and put Weymouth on the digital map.