West Dorset Leisure Holidays

West Dorset Leisure Holidays

Supercharged websites for five holiday parks on the stunning Jurassic Coast

Our Challenge

West Dorset Leisure Holidays is a family run business that operates five holiday parks in Dorset along the Jurassic Coast – Highlands End, Golden Cap, Graston Copse, Larkfield and Sandyholme. We have worked with Martin and James Cox on their website strategy over the years and got to know their team and the business very well.

Prior to 2012 the business had relied on one website but as the business has grown so has the need to have separate websites for each of the Parks.

We were therefore delighted to be asked to complete a new website build for them in time for their new holiday season.

Our Approach

You are probably well aware we are fans of the WordPress platform; we use it for many of our customer websites. This time however, we decided to push it to its limits and develop a bespoke multisite that would run all of the sites under the WDLH umbrella – seven seperate sites in all.

The benefits of running WordPress in a multisite environment were soon apparent; one installation to worry about (great when you need to upgrade plugins), but also one CMS admin for James and his team to manage the content on each website.

Because some of the content was going to be duplicated across all of the websites (terms and conditions, booking information etc.) our technical team came up with the perfect solution for broadcasting content from one master website to all of the other sites. This meant updating content across all seven sites couldn’t be easier.

West Dorset Leisure Holidays - 5 star holiday park in Dorset

Our Results

This was a major website build that took three months to complete – seven sites, with forty plus pages on each and hundreds of images to optimise and input. Our close ongoing support  with the WDLH team means any additional functionality like changes to their booking requirements are quickly addressed.

The sites are performing exceptionally well and receiving great feedback from the Park guests. The original site ranked well in the search engine results so we put in place a number of things like 301 redirects and SEO controls to ensure none of that SEO legacy work was lost. Each of the separate sites are now well indexed by Google and delivering strong traffic.

We work hard to optimise the sites for speed and following moving the sites to a new dedicated hosting environment all of the sites are now achieving 80/100+ on Google’s page speed test.

WDLH retain us on an on-going basis to provide support for their online growth and improve customer engagement and bookings.

West Dorset Leisure Holidays
West Dorset Leisure Holidays

10 Year Involvement

Strategic support for web and social media

150% Traffic Increase

Increase in website traffic across all sites since 2014

West Dorset Leisure Holidays
West Dorset Leisure Holidays
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