William Holland

William Holland

A website bathed in beauty


The team at William Holland asked us to create a bespoke shop-front website for its distinctive copper bath products.

This contemporary bath brand is known for its creative approach to manufacture and design with copper – creating bathware of exceptional quality and beauty. Their highly skilled team of British Master Craftsmen hand finish every bath and basin to order creating functional works of art.

You’ll find their stunning copper slipper baths in top boutique hotels throughout the UK, on luxury yachts, and in cottages and castles.


We were commissioned to create a beautiful, user-focused website to serve as the brand’s main marketing and e-commerce platform. Given the level of media coverage William Holland often receives, this site also needed to be reliable in sudden cases of high website visitor numbers.

Our Approach

Our design process began with defining the various customer groups that use their site. The material and colour combinations for each bath and basin was also something we were keen to make easy to select and view.

The purchase of unique and customisable products should be an enjoyable experience, so we wanted to make it easy for people to find what they were looking for and place an order.

We spent considerable time focusing on the user experience (UX) in order to explore in depth how different customers – from residential to commercial clients and retailers – used their existing site, and what they wanted from a new one. These user journeys through the site formed the foundations of our new design.

Our Results

You only have to see one of William Holland’s bath creations in order to appreciate that craftsmanship lies at the heart of their brand.

It was therefore imperative that we created something that truly reflected this. The website needed to be attractive and easy to use, and quickly convey the ethos of the company, while also being easy to update in-house.

As with all of our websites, we created a responsive design that looks good on every device size, from mobile phones and tablets to large screens.

As a sales platform, the site needed to offer a straightforward buying experience for both customers and the company. Previously, the process for choosing a bath combination was quite cumbersome so we developed a configurator that was much easier to use.

We also developed a wish list function that encourages users to save their favourite combinations for later and enquire when they are ready to purchase.

Stunning Photography

Making the most out of William Holland's stunning baths and room shots

Easy Bath Configurator

Simple to use tool to view over 150 bath style and colour combinations, then save a wishlist

William Holland
William Holland
Key Digital built our website and CMS from the ground up. The project was completed within the timescales provided and we now have a website that suits our product perfectly. Highly recommend.

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