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Privacy

Privacy

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Over the last ten years we have seen a seismic shift in the relationship between consumers and the Internet. The Cambridge Analytica scandal, fake news and the implementation of the GDPR regulations have meant that people have begun to take their privacy more seriously and question what the large corporations and Internet giants are doing with their personal data.

Over the past two decades, our data has become a gold mine for corporations. As an individual, we often don’t know how our data is being used and this is at the heart of the issue. Most people are unaware for instance of how Internet browsers collect, store, share and use their information. And we have become “Consent fatigued” – it has become second nature to simply click the “agree button” on the cookie consent notice that appears on most websites these days.

Consumers are demanding increased control and a better understanding of how their data is used
Exchangewire.com

However, consumers are demanding increased control and a better understanding of how their data is used. Some users are turning to VPNs on their desktop and smartphone to address their concerns about privacy and data security.

private letterbox

For brands and media owners, it is increasingly competitive to engage with users and win the battle for their attention against the new giants of Amazon, Apple, and Netflix.

The European GDPR regulation and the California Privacy Act of 2018 have paved the way for a tougher digital space to track cookies and collect personal data. Some Internet browsers are already limiting the amount of data they collect on their users and are disabling third-party cookies all together.

Companies will need to consider how they will collect user data in the future and learn how to track their website users through logins and other forms of tracking.

So, in the year ahead more brands will operate in an open and transparent manner, giving consumers full control over the use of their data. Companies will need to consider how they will collect user data in the future and learn how to track their website users through logins and other forms of tracking. They will also need to have confidence that the data they are using for marketing purposes is being used with consent.