Practical digital solutions for real business problems.
Key Digital is a Dorchester, Dorset based digital agency specialising in technology-led growth for tourism and complex service businesses – designing websites, integrations, and platforms that solve operational problems and drive measurable revenue.
We solve business problems using technology — not just marketing
Key Digital works with tourism, hospitality, and service-based businesses that need more than surface-level digital support.
Some come to us for growth.
Others come because something isn’t working.
That might be:
- A holiday park booking system that doesn’t integrate properly
- Manual processes slowing teams down
- Data trapped across disconnected platforms
- A website that ranks — but doesn’t convert
- Increasing pressure from OTAs, marketplaces, or intermediaries
Our role is to design and build technical solutions that remove friction, improve efficiency, and unlock commercial value.
What “Tech & Tourism” means — and why it applies beyond tourism
Tech & Tourism is the application of integrated digital systems, data, and automation to improve complex customer journeys — from discovery and booking to delivery, retention, and repeat revenue.
While tourism is our specialist sector, the technical challenges we solve are universal:
- Complex user journeys
- High-value transactions
- Operational constraints
- Multiple systems that need to talk to each other
That’s why we also work with non-tourism organisations looking for robust, well-designed technical solutions, not generic marketing.
Our approach: Plan → Build → Grow → Innovate
- Plan
Clarify the problem, user journeys, technical constraints, and commercial goals - Build
Websites, integrations, APIs, platforms, and custom workflows - Grow
Search visibility (SEO + AEO), conversion optimisation, data-led improvement - Innovate
Automation, AI search readiness, personalisation, and future-proofing
This structure allows us to support both tourism brands and other businesses dealing with complex digital ecosystems.
What we build (and fix)
- Websites built around real user journeys
Designed to support decision-making, transactions, and conversion — not just branding - System integrations & automation
Booking systems, CRMs, APIs, data feeds, and operational tools working as one - Direct-to-customer platforms
Apps, portals, dashboards, kiosks, and digital touchpoints - AI & intelligent automation
Chat, FAQs, personalisation, reporting, and search visibility - Technical problem-solving
Untangling legacy systems, reducing manual work, and simplifying complexity
Who we work with
- Holiday parks, lodge resorts, and accommodation groups
- Visitor attractions and experience-led businesses
- Estates, destination brands, and multi-site operators
- Service-based businesses with complex technical challenges
- Organisations that need practical, scalable digital solutions
Why businesses choose Key Digital
- Specialists in complex digital journeys, not template solutions
- Deep experience in integrations, platforms, and data-led design
- Comfortable working with existing systems, constraints, and legacy tech
- Proven ability to translate business problems into technical solutions
- Builders and operators of live platforms — not just advisers
Our work
We completed another website redevelopment for Beverley Holidays. This site highlights their holiday homes for sale, whilst also showcasing its parks, unique location and supporting information for potential buyers.
Devon Holiday Home Heaven
We created a fully responsive e-commerce website and rebrand for Collins Nets. The new platform delivers a clear customer led online shopping journey to maximise sales across all devices.
New E-Commerce Website Delivers Net Results
We completed a website redevelopment for Cumulus Outdoors, an award winning, Dorset-based outdoor adventure and school residential trip specialist.
Fun-filled experiences in the great outdoors
FAQs
What does Key Digital specialise in?
Key Digital specialises in solving complex digital problems using technology — particularly for tourism, hospitality, and service-based businesses with integrated systems, booking journeys, and operational challenges.
Do you only work with tourism businesses?
No. While tourism and hospitality are our specialist sectors, we also work with non-tourism organisations that need robust technical solutions, system integrations, automation, or platform development.
What types of technical problems do you solve?
We typically help businesses dealing with:
- Disconnected systems and manual processes
- Booking or transaction journeys that don’t convert
- Data spread across multiple platforms
- Legacy systems that limit growth
- Increasing reliance on third-party marketplaces
How is this different from a typical digital agency?
Most agencies focus on marketing outputs.
We focus on technical outcomes — building and connecting systems so your website, platforms, data, and operations work together to drive measurable results.
Are your services optimised for AI search and AEO?
Yes. All our websites and content structures are designed for SEO, AEO, and AI visibility, ensuring your business can be clearly understood, trusted, and referenced by AI-driven search platforms.