Atlantic Coast Glamping

Coastdale Holiday Parks - 3 Park Challenge

Boosting search visibility and online bookings for Coastdale Holiday Parks and its three five-star holiday parks in North Wales, North Yorkshire and Cornwall.

Coastdale Holiday Park Group Opportunities

Coastdale Parks is a family-owned park group, which owns three parks in popular holiday locations – Garreg Goch Caravan Park in North Wales, Atlantic Coast Holiday Park in Cornwall, and Whitby Holiday Park in North Yorkshire.

With three beautiful holiday parks in prime holiday locations, Coastdale were keen to boost awareness of their parks, and fulfil their potential to grow their park business. Since 2022, Key Digital has delivered a comprehensive digital strategy to increase search visibility, bookings and holiday home sale enquiries.

Glamping in Cornwall

Location based SEO

Our digital marketing team implemented a two-phased approach to boost awareness across the three locations. The holiday parks are all very different – so they appeal to different holiday guest groups. We audited their digital footprint and rolled out a strategy that included their Squarespace websites, search engine presence and email marketing.

We focused on the individual parks USPs and optimised content for local keyword searches.

Try these organic searches in Google … “glamping in Whitby” or “hot tub glamping North Wales” to see the results.

 

Glamping in Whitby Local SEO

Paid Ads to Drive Sales Leads and Booking Conversions

For the second phase, we set up several paid advertising campaigns; launching paid social and lead generation adverts, all designed to generate holiday home sale enquiries and bookings.

We carefully test different landing pages and ads in order to create the best converting combinations.

Coastdale Holiday Parks

Website migration to WordPress

We look forward to the migration of the Coastdale websites from Squarespace to the WordPress platform. There are lots of opportunities for new development and integrations with their ParcVu booking system and back-end systems.

 

Whitby Holiday Park Drone Footage

The Results

  • 1st Page Google results for local holiday park search terms
  • 75% Increase in organic traffic
  • Over 1,400 quality holiday home sales leads across a 6 month campaign
Atlantic Coast Glamping
Visit Coastdale Holiday Parks website