We can’t lay claim to creating this great little infographic on what the difference is between Facebook Ads and Promoted Posts – this one comes courtesy of Lilach Bullock at Sociable and was too good not to share.
However, if you are toying with the idea of running some advertising on Facebook you will probably have come across these two types already. They both work slightly differently and therefore serve different purposes. Which ever one you choose they are a great way of getting your message in front of your audience very quickly. We have used both types of advertising with a number of clients – and it is really a case of seeing which one matches your specific business goals.
The infographic below will give you an idea of the pro’s and cons of running both.