We found Facebook advertising highly effective at reaching out to new audience and with lots of careful management along the way we took their Facebook following to 8,000 in the first year and have doubled their audience over the past 12 months. At the time of writing (Nov 2017) the number of likes stands at 38,000, so we can expect to top 40,000 before the middle of 2018. By posting a mixture of engaging and interesting content, videos and competitions on social media, we have built a strong and engaging following.
E-newsletters are always to be popular with camping consumers, particularly when they feature special offers at member parks or provide the opportunity to enter a prize draw for Caravan Show tickets or a break at a Best of British park.
The SEO campaigns continue to deliver strong results in a competitive marketplace. By focusing on a selection of high-trafficed keywords and optimising landing pages, the campaign has pushed the Best of British website into higher rankings, which will continue to increase website traffic over time. The site now ranks highly for searches such as caravan sites, holiday parks and adult only campsites.