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Dorsetforyou Olympic Sailing 2012

Dorsetforyou Olympic Sailing 2012

Creating engaging social media campaigns and community-building

The Challenge

Over the summer of 2012, we were lucky enough to work with West Dorset District Council and Weymouth & Portland Borough Council in the build-up to and duration of the Olympic Sailing events taking place in Weymouth and Portland.

Recognising the unprecedented opportunity for social media interaction and community-building, the Councils asked us to help them devise and implement a strategy to best take advantage of a variety of social media channels to reach out to the public during the Games.

Our Approach

The help we offered the Councils came in the form of both consultancy and hands-on help. For the former, we held weekly meetings and kept in regular contact to offer ideas and advice on their campaign. Amongst the support we gave was assistance with keyword monitoring, targeting social media influencers, time-optimising posts, and branching out into platforms like Facebook and Twitter.

Our hands-on help for the Dorsetforyou team included writing SEO-friendly blog posts, and creating simple, easy to understand KPI reports so they could judge the success of their social media campaign.

Our Results

By the end of the Games, the Dorsetforyou Olympics Twitter account (@Sailing_2012) had gained 3,652 followers, while the website had 738,000 visits coming to the site from Olympics related searches. As intended, the WDDC’s & WPBC’s online presence played a crucial role in the public’s understanding and enjoyment of the Games in Weymouth and Portland.

3,652

Twitter Follows Gained

738,000

Website Visits

676

Facebook Followers

Dorsetforyou Olympic Sailing 2012
Dorsetforyou Olympic Sailing 2012
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