Our latest deployment of Holidaymaker App is launched for Lake District Caravan Park
Our latest mobile app deployment for Skelwith Fold showcases how Holidaymaker can be used to as a loyalty/membership tool to enhance the guest experience.
About Skelwith Fold
Skelwith Fold is a prestigious holiday park based in Ambleside in the Lake District. The park offers a combination of holiday home ownership, touring, camping, glamping and holiday cottages. The 150-acre site has been a family-run business for 27 years.
Having become Skelwith Fold’s digital marketing partner in March 2020, we have since assisted the caravan park with their digital strategy and technical website support. During that time, the discussion came up to develop a holiday park app companion for a stay at Skelwith Fold. We are pleased to announce the app is now available to download in both the App Store and Google Play.
New Holidaymaker features
As well as a comprehensive set of Holidaymaker mobile app features, the platform also incorporates several new areas of development. These include:
- An ‘Advantage App’ positioning to provide membership benefits for loyal returning guests and holiday home owners.
- A range of interactive walking guides in the area which help Skelwith Fold’s guests make the most from a stay in the Lakes.
- Video guides have been used to answer any questions guests may have before and during their stay.
"Whilst our park offers visitors a wonderful country escape we’ve always tried to embrace new technology. We believe our new app will enhance our guest’s holiday experiences and provide even more value to our loyal static caravan owners. As much as possible, people are now wanting to be able to self service and the app allows users this freedom. Whether it’s to be able to navigate around our park, find a new walking route or get signposted to a fantastic place for a spot of lunch."Henry Wild, Park Owner, Skelwith Fold Caravan Park
"The Lake District is all about getting out and exploring everything that the area has to offer. Our Advantage App serves as the perfect companion to highlight the many great things to do on our door step. Added to this are all the discounts that we have managed to secure at many of the top local attractions and restaurants for Advantage Club members. Where else can you get money off a tree top adventure with Go Ape and then benefit from a discounted meal at renowned restaurant such as the Eltermere Inn?!"Henry Wild, Park Owner, Skelwith Fold Caravan Park