This week Facebook launched a new guide for Instagram users, offering tips to get best use out of the platform.

Although some of the advice is fairly obvious, these tips are straight from Instagram’s tech team so is likely to be based on solid user data and insight.

According to Instagram, the four tips are designed to help you build connections with your community and show your authentic self.

  1. Keep it real
  2. Post frequently and get creative
  3. Get closer to your fans
  4. Be a Storyteller

Keep it real

No real change to the advice that you will in many places around the web about using Instagram – posts that feel personal (rather than over produced) are more likely to deliver more engagement with your followers. Be conversational and authentic with your captions and share exclusive content.

Post frequently and get creative

We often get asked “what is the right amount of posts to add to Instagram per week?” There are no surprises in Facebook’s guidance here … “Don’t be afraid to post daily and don’t overthink it. As long as you stay fresh and authentic, your fans will be excited to follow the journey”.

However, they do make a particular point of posting at least once a week – and use all of Instagram’s features including Stories, Live and IGTV – “Make a goal of posting at least once across Feed, Stories, Live and IGTV per week.” – and not

Get closer to your fans

Instagram has added a number of tools in the last few months in order to increase engagement and connections with your fans using Stories. And here’s a great tip to  directly prompt your fans to engage – “Use the questions sticker or @mention fans in Stories to spread the fan love”.

Be a Storyteller

Using storytelling with a content strategy is a tried and tested technique for some time now. And this guide suggests thinking of ways to use your Instagram content to help you give people a reason to follow and engage.

“Consider fun ways to share more than one moment, like posting multiple photos and videos in one feed post or using a countdown sticker to build momentum to a big moment.”


If you want to discuss how you can use Instagram (or other social channels) in greater detail – just give us a call.