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Forest Glade Holiday Park

Forest Glade Holiday Park

A new website for happy campers in Devon

BACKGROUND TO THE PROJECT

Forest Glade Holiday Park is a family run and family friendly campsite based in Devon. Situated between Cullompton and Honiton, the park is set in a forest clearing in the heart of the Blackdown Hills. Forest Glade’s unique selling point is the location, a peaceful setting in an Area of Outstanding Natural Beauty. We were approached with the goal to re-develop the Forest Glade website and establish it as a hub for content and resources.

OUR CHALLENGE

The main objective was to create a visually stimulating, fully responsive website with improved user experience. Our challenge was to re-develop the website to be seen in the same digital space alongside local competitors, such as glamping sites and other holiday parks. It was important that the website portrayed the park’s peaceful and unspoilt surroundings.

Visitors to the Forest Glade Holiday Park website needed to be presented with details of accommodation and availability, in-depth knowledge about the local area and things to do, news and events.

The redevelopment would increase the visibility of the holiday park online to encourage both new holiday bookings and caravan sales. With an improved customer experience in place, the website would be able achieve better conversion rates of website users to make direct bookings.

OUR APPROACH

From the outset we worked with the client to establish key customers and audiences to shape our approach to the project.

The new website provides additional functionality such as information about the local area and things to do. This helps to sell the experience to distinct target audiences of families and retirement age couples. There’s lots to explore on foot in the local area so attracting more walkers to the park was a crucial consideration.

Using our expertise of website design and development in the holiday park sector we explored and implemented key content areas and technical functionality as part of the new Forest Glade Holiday Park website. This included the use of email subscription integrations and clear call to action buttons linking to third party booking system to check availability and complete the booking.

We also carried out an extensive content migration and input process to optimise this for search engine keyword visibility.

The project also included an overhaul of the websites URL structure to ensure it was right from the start. This meant URLs and a lot of the structure was simplified and less nested as a result.

OUR RESULTS

forest glade holiday park website

Google search gains

Page 1 ranking for 'caravan storage in devon' 'camping with swimming pool' 'last minute caravan holidays devon'

Conversion rate increases

More traffic and direct bookings

Newsletter sign-ups

Integrated MailChimp subscription feature

Forest Glade Holiday Park
Forest Glade Holiday Park
With Key's excellent reputation for delivering the best websites for holiday parks they were the only choice for us. I am delighted with the end result and the feedback from our customers about the new site has been universally positive.

Andrea Gosling - Park Owner

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